Portfolio: website writing for Ponto Studio, South East London

Ponto Studio is an interior design studio based in South East London. Their mission is customising interior design solutions and creating bespoke furniture for homes and offices. Ponto Studio needed a website to showcase their best work and tell prospective clients what they do and how they do it. So, a few months ago, we started working on the main content for their curated corner on the internet (pontostudio.co.uk - December 2024).

Just as their approach starts from listening to their clients, talking, and coming out together with shared bespoken solutions, I took my time to sit with Ponto Studio and craft a copy which would narrate about them, support their portfolio, and assist their business in a unique and customised way.

Ponto Studio's homepage first screen

Showcasing while sharing a mission

From kitchens to remote working solutions, from children’s bedrooms to bathroom renovations, Ponto Studio needed to show pictures of their work in London homes. To give the maximum visibility to images, I kept the copy short and minimal, explaining first thing on the homepage what Ponto Studio does, and how it does it, so their business is clear and whoever visits the website understands immediately whether the studio is the right place to go for their needs. A self-sufficient homepage, complete with the contacts.

Homepage copy narrating Ponto Studio's mission, business, and services.

In just three lines I condensed the most relevant steps of the process and services offered by Ponto Studio: 

• Addressing interior design problems and designing solutions

• Managing the production of furniture and work and crafting it

• Taking care entirely of the assembly and the finishing touches.

Simple copy for easier website management

Overall, the structure of the website is simple and minimal. This way, Ponto Studio can develop the website on its own, adding pictures and being able to update it as often as needed with new projects. The website structure includes:

• About page

• Contact page

• Furniture portfolio

• Interior design solutions portfolio

  
  

Furniture portfolio intro on Ponto Studio website

Ponto Studio's approach is narrated simply and directly, yet it's still elegant and inspiring.

Montessori bedroom designed by Ponto Studio showcased and narrated in the portfolio section.

Whether you are a small business, or a bigger agency or studio, why not let me take care of your copy? Drop me an email at hello@luciaceccolini.com to discuss potential projects in English or Italian.